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Event 

Title:
ACPI - Branding and Positioning
When:
Feb. 25. 2010 06:00 PM - 08:30 PM
Where:
Best Western - Waltham
Category:
Member Submitted Event

Description

Association of Career Professionals International New England Dinner Meeting:

BRANDING & POSITIONING - Using Print and Broadcast Media

 

February's ACPI-NE meeting will focus on how we market and brand ourselves as career professionals through publishing articles, commentaries and books, and by positioning ourselves as subject matter experts on job and career topics with the print and broadcast media.  In this fun and interactive session learn:

  •  Where and why to publish
  • How to use client engagements as the basis for articles and case studies
  • How to pitch article/story ideas to editors
  • How to turn articles and books into radio and TV interviews
  • How to talk to reporters about job and career topics
  • The myths and misnomers about being on radio and TV
  • How to build long-term relationships with editors and reporters

 

PRESENTOR: Rick Koonce, president of Richard Koonce Productions Inc. in Newton, MA.  A credentialed executive and career coach, Rick is the author or co-author of five books and over 150 articles appearing in business and trade press.  Rick was also a regular commentator on jobs and careers for Public Radio's popular business program "Marketplace" and a member of ACPI New England!

 

MEMBER SPOTLIGHT:  TBA

 

REGISTRATION:

Pre-Register on PayPal by Monday February 21st and SAVE $5!  $25 members and students / $45 non-members (3 days prior to date)

Pay At The Door:  $30 members and students / $50 non-members (with check only)

Directions to Pre- Register On-Line Using PayPal: go to www.acpne.org  


Mail checks to arrive 3 days prior to:   Ines Bustos, PO Box 650232, West Newton, MA 02465

Venue

Venue:
Best Western   -   Website
Street:
380 Winter Street, off Totten Pond Road
ZIP:
02451
City:
Waltham
State:
MA
Career Counselors' Consortium, Northeast
P.O. Box 43, Georgetown, MA 01833 Fax: 978.891.3916